SkillBaron
Job description
For the Skillbaron (a side project for Skillmea), I developed a comprehensive brand identity for a “learning-by-doing” platform where users master marketing by selling real digital products. The branding centers on a tech-forward “baron” character designed to accompany users throughout their entire learning journey. With its head styled as a display and extendable arms, the character acts as a versatile guide. Actively assisting users by highlighting key actions, delivering feedback, and guiding them step-by-step through tasks. I paired this mascot with a vibrant palette of pink, purple, and gold to create a high-energy, premium digital aesthetic that feels both playful and performance-drive.
Client
Skillmea s. r. o. (2026)
My role
Brand design / Art direction
