Artificial intelligence
Job description
I started integrating AI into my creative work back in 2021, beginning with a campaign for Generali Insurance Company. To solve a key visual challenge, I used DALL·E to generate AI-designed sunglasses for a motorcycle insurance ad. Since then, I’ve continued exploring AI in many ways - introducing tools like AI-generated voiceovers, format-adapted images, and AI-assisted storyboards, many of which became standard practice with clients. Outside of work, I experiment with AI through my personal projects, including entertainment videos shared on my Instagram, where I occasionally blend AI elements for a fresh twist.
Tools
Midjourney, Adobe Firefly, ImageFx, Whisk, Leonardo, KREA,
Hailuo AI, DALL·E, ElevenLabs, Runway
