Pomeranda
Job description
Designed as a competitive task for Czech Promotion, the Pomeranda orange lemonade project explores a visual identity rooted in nostalgia and clever wordplay. I built the concept around a "Mandela Effect" narrative, positioning Pomeranda as a long-standing classic that older generations remember, giving it an instant sense of heritage for a younger audience. The branding leans heavily into playfulness, using the slogan "Pome na Pomerandu" to bridge the gap between grabbing a soda and going on an "orange date" (pomerande). Visually, the identity features a retro-inspired wordmark where a stylized orange replaces the letter "O". This is complemented by a palette of citrus oranges and deep greens highlighting the natural origin of the soda.
Client
Czech Promotion (2026)
My Role
Branding / Art direction
